Microteaching

=Microteaching Lesson=

**Lesson Title:** Commercial and Ad Analysis **Subjects:** Marketing, English, History, Political Science **Grade Level**: 9-12
 * __ A. Lesson Introduction __**

**__B. Materials/Resources:__** Various commercial clips Student handout Youtube video showing Super Bowl commercials from 2008

**C. Instruction Procedure/Activity Demo** 1. Explain to students the way in which people use persuasive techniques in media, both through words and images. 2. Examine with students a variety of early ads through Duke University’s website: [] 3. Watch Youtube Video: Top 10 Funniest Super Bowl Commercials of 2008 @http://en.tackfilm.se/?id=1269834405807RA26 4. Provide website advertisement website [] where students can get a variety of links for advertisements. 5. Discuss with students what they saw in the different advertisements. Would they remember the product that was being advertised? 6. Have students complete commercial review answering the following questions: What time did the commercial start and end? What was the product advertised? What was the slogan and/or jingle used? What technique(s) were used? Explain how the technique was used. Who was the target audience for the advertisement? What television show(s) was/were on before and after the commercial? Did you enjoy or like this commercial? Why?

**D. Method Explanation** Using existing commercial videos and reviews from students, students will be better able to understand the impact of persuasive techniques on individuals and groups of people.

Method Theme: Teaching Grammar to ELLs with Board Races
 * My Video for Teaching: TEFL Videos -- ** []